WRITING PORTFOLIO

Welcome

My name is Megan. I’m a Los Angeleno in London, currently interning on the Marketing and PR team at Erdem. I graduated last month from Condé Nast College with a Master's in Fashion Media Practice, Journalism. The focus of my college's course was Fashion Journalism, so that subject is represented in much of my published writing. However, I do cover a wide range of subjects like, travel, film and design for a sundry of purposes, such as digital publications, print, newsletters, etc. 

Please look through my updated Writing Portfolio to discover more about my work.

 

MY WORK

Print & Digital Features

While studying for my Master's in Fashion Media Practice I was writing features for a variety of publications, which is what I have continued to do since graduation. Here is a carefully curated selection of my latest and most influential pieces. Read through the samples below and feel free to get in touch to learn more about me and to discuss any projects you may want to send my way.

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CASE STUDY: DECODING ASTRID SLOAN'S STYLE ON THE POLITICIAN

September 2020

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HOW TO CREATE AN ENVIOUS TABLESCAPE

August 2020

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SHOOTING STELLA MCCARTNEY ON THE MA CREATIVE DIRECTION FOR FASHION MEDIA

July 2020

 
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NEW VIDEO: STUDYING YOUR MASTERS WITH CONDÉ NAST COLLEGE

July 2020

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THE PSYCHOLOGY OF VIRTUAL VS IRL

July 2020

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BLACK-OWNED BRANDS TO HELP YOU TO TRANSITION INTO SUMMER SOCIETY

June 2020

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BREAKING DOWN 90S FEMALE ARCHETYPES

May 2020

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THE RISE IN VALUE-DRIVEN TOURISM POST CORONAVIRUS

May 2020

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NAVIGATING ENTREPRENEURSHIP DURING THE PANDEMIC

May 2020

 
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A NEW DOCUMENTARY ON MARTIN MARGIELA'S WORK

April 2020

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THE REALITIES OF STUDYING A MASTERS ONLINE DURING THE CORONAVIRUS PANDEMIC

April 2020

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NON-COMPETE: WE’RE ALL IN IT TOGETHER

April 2020

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A TALE OF TWO CITIES: NAVIGATING MOVE-INDUCED STYLE EVOLUTION

March 2020

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CONSUMERISM IN THE TIME OF CORONAVIRUS

March 2020

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HOW HOLLYWOOD IS COPING WITH CORONAVIRUS – AUTUMN DE WILDE’S EMMA. & MORE

March 2020

 
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NEIL MOODIE IN CONVERSATION WITH ANNA-MARIE SOLOWIJ AT THE CONDÉ NAST COLLEGE

February 2020

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CNC STUDENT LIFE: PARASITE THE MOVIE Q&A

February 2020

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LFW POP-UP EVENT: FUTURE OF FASHION TEXTILE TECHNOLOGY

February 2020

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CASE STUDY: DECODING GOSSIP GIRL'S BLAIR AND SERENA

February 2020

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IS GOING TO FASHION SCHOOL WORTH IT?

February 2020

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CASE STUDY: DECODING BILLIE EILISH

February 2020

 
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RODARTE FW20: REVAMPING OF SOFT MACABRE

February 2020

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SAINT LAURENT FW20: THE YSL WOMAN IN LOVE

February 2020

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ISABEL MARANT FW 20: JUST TAKE ME ANYWHERE

February 2020

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MONCLER 8 RICHARD QUINN FW20: NOSTALGIC FOR 60S SCI-FI

February 2020

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SPRING 2020 COUTURE RECAP: A MIRROR FOR EVERY WOMAN

January 2020

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FASHION FORECAST: HOW MEG'S OUTFITS SIGNALED #MEGIXT

January 2020

 
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EXPERIENCING EXPERIENTIAL MARKETING AT HIGHSNOBIETY’S SELFRIDGES POP-UP

January 2020

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GUCCI FW2020 MENSWEAR: HYPNOTIZE ME

January 2020

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CASE STUDY: DECODING ANNA WINTOUR'S SIGNATURES

January 2020

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THE PSYCHOMETRIC GAZE & I: IF MY WARDROBE COULD TALK

December 2019

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A GLIMPSE INTO FASHION IN THE 2020S

December 2019

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MESSAGES IN MUSIC: PRINCESS NOKIA'S "BALENCIAGA"

November 2019

 

MY CV

Writing Roles

MARKETING AND PR INTERN AT ERDEM

September 2020 - Current

My main responsibilities are to assist in the archiving of press samples and sending out press gifts. I also record courier and gifting expenses and monitor online press and missed editorials daily. In this role I also support the team in preparing for projects, like photo shoots, store installations and sample sales as well as the bi-annual fashion show. I'm responsible for the press shipments and act as point of contact within the company for sample requests, facilitating the sample needs of press, production, development, design, wholesale and e-commerce departments.

EDITORIAL APPRENTICE AT THE PSYCHOLOGY OF FASHION

November 2019 - Current

One of my key responsibilities is writing pitched and assigned articles on a weekly basis. I work on the site's CMS to upload the articles and refresh the advertisements. I support the team in preparing for any events and create social media story content to promote new articles on the site.

FREELANCE JOURNALIST

November 2018 - Current

Send pitches and write articles for clients, such as Inertia Hysteria. I'm responsible for researching the publications beforehand, in order to send only relevant coverage with their brand identity in mind. I organize interviews and coordinate with talent to get visual assets for the client's articles.

STAFF WRITER ON CONDÉ NAST'S STUDENT MAGAZINE

January 2020 - September 2020

As a writer for CNC's student magazine, I pitched and wrote stories relevant to the college's brand. These articles regarded news/trends in the fashion industry and events in London. I was also responsible for covering press events at the college as well as LFW fringe event: The Future of Fashion. I organized interviews and coordinated with talent to get visual assets for CNC's articles. I created video content for the school and formatted it for all of their media channels. I also assisted in the social media department: creating story content for Instagram, promoting a new course on Instagram live, and preparing visual assets for the school's feed.

TEACHING ASSISTANT FOR YOUNG WRITERS PROGRAM

While working as a teacher’s assistant I taught adolescents at eighth and fifth grade levels how to strengthen their creative writing skills. At the end of the course the students published a book of poetry and fiction.

January 2018 - May 2018

 
 

©2019 by Megan McClelland